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      2. APPROACH

        Predictive analytics was performed to prescribe recommendations.

        • Key parameters were chosen from an exhaustive set of attributes such as OG data for existing stores, Point of Sales data, competitor information, market factors, and behavioural segments
        • Machine Learning techniques like GLM, Random Forest, and SVM were used to predict OG orders for new stores
        • Bootstrapping technique was implemented for model robustness
        • The algorithms were tested and validated recursively on 100 random samples
        • The model predictions improved over time

        KEY BENEFITS

        • The solution helped identify factors in?uencing OG orders such as the client’s grocery share in CMA, percentage of shoppers who fall under primary grocery households, grocery sales over the past 4 months, OG awareness in CBSA, etc.
        • Based on model predictions, the client was able to classify stores as super-high, high, and medium, allowing optimal budget allocation for rolling out OG in select stores

        RESULTS

        • Client has successfully rolled out OG in more than 600 stores
        • Client was able to derive more pro?tability from OG customers, with purchases 27% more than similar in-store-only customers
        • About 20% of store customers now have tried OG

        亚洲 欧洲 日韩 综合在线